on the face of it

On the face of it, the ad is an attempt to convince people that you're the good guys in this fight.

乍一看来，这则广告是说服人们你在这场战斗中是好人。

Well on the face of it, anyone would be daft not to get contents cover included on their van insurance.

那么就面对它，任何人都将是愚蠢的不要内容涵盖包括他们的面包车保险。

The iPad is a curiously seductive device for something that is, on the face of it, a touchscreen laptop with the keyboard removed.

从外观上看，iPad不过是一台不带键盘的触摸屏笔记本电脑，它能够如此吸引眼球让人诧异。

On the face of it, the measures seem surprising given that foreigners account for only a small part of property investment.

从表面上看，这些举措似乎让人感到惊讶，因为外国人仅占房地产投资中很小的一部分。

On the face of it, their troubles are few: in 20 years of radical change all the obvious economic issues have been dealt with.

直面问题后，他们就几乎没有什么麻烦，20年激进的改革中所有明显的经济问题已经得到解决。

On the face of it, it seems as if most Asian nations are still emulating this western model.

从表面上看，大多数亚洲国家似乎仍在仿效这一西方模式。

On the face of it, the trip could scarcely have been a more welcome respite for Mr Aso.

从表面来看，这次出访对麻生来说是再好不过的喘息。

On the face of it, yields of close to 8% should be enough to steady the market, provided investors start to regain their nerve.

乍看起来，假如投资者开始恢复镇静，近8%的收益率应足以稳定房产市场。

On the face of it, those in the mobile camp seem to have won.

从表面看来，支持移动通信的阵营似乎已经赢了。

On the face of it, that sounds like a scenario straight out of cheap science fiction.

乍看起来，这种情况，听起来好像是直接来自廉价科幻小说的情节。

On the face of it there is much to be said for the Fed's and the Bank's approach.

从表面判断，对于美联储和英国央行的方法有很多要说的。

So London had, on the face of it, every incentive to help the Confederates tear America in two.

所以表面上来看，伦敦曾经有足够的理由去帮助南方邦联来使美国一分为二。

On the face of it, this is bizarre really because country music is all about heartache.

表面看，这比较奇怪因为乡村音乐是关于头痛的。

To the extent that successive governments had a strategy, it was on the face of it an attractive one: they believed in open energy markets.

从某种程度上来说，历届的英国政府都坚持一个战略——那就是他们相信开放的能源市场——它确实很有吸引力。

On the face of it, a gloomy outlook argues for Treasuries.

表面看来，暗淡的经济前景有利于国债投资。

On the face of it, the pact is about bolstering the economic bit of Europe's economic and monetary union (see Charlemagne).

乍看之下，这项协议是为了促进欧洲经济与货币联盟中经济部分的发展。

"On the face of it, shareholder value is the dumbest idea in the world, " he said.

“从表面上看，股东价值是世界上最愚蠢的想法，”他表示。

On the face of it, it is hard to think of a less likely trigger for trouble in global equity markets.

乍看之下，很难找到比中国更不可能引发全球股市麻烦的地方了。

On the face of it, this seems like a rather neat idea, which ticks every box for a mass action.

表面看来，“地球一小时”是一个相当不错的主意，它符合一个大型活动的所有标准。

The very idea of a cautious revolutionary would seem, on the face of it, a contradiction in terms.

从表面来看，“一位谨慎的革命者”这一概念绝对是自相矛盾的。